Shopify Review: Is It the Best Ecommerce Solution

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About Shopify Review

shopify

Shopify is a complete ecommerce platform that lets you build an online store and sell on multiple sales platforms. It is one of the most popular ecommerce site builders on the market, as evidenced by thousands of highly rated Shopify reviews. Its user-friendly interface and scalable features make it one of the best ecommerce solutions for small businesses. Shopify also has a leading point-of-sale (POS) software app, making it a great fit for multichannel sellers.

When to Use Shopify

shopify
Shopify is our top pick for the best ecommerce platforms, scoring a 4.68 out of 5 based on our evaluation. We have personally found that Shopify is one of the easiest solutions to use, allowing you to create an online store with a full-blown website and sell on multiple channels. Shopify is also one of the top software that we would personally recommend as retail experts.

Based on our reviews, Shopify is best for:

shopify

Businesses with online sales as a profit driver: Shopify’s website builder, sales tools, and inventory management features are powerful and allow you to scale your business effectively. Shopify is a solution that will grow with your business, and it makes our list of the best POS inventory systems as it can handle large and complex product assortments across multiple channels.

Online stores that would like to sell on social media: Shopify enables you to do business through other platforms such as Facebook, Facebook Messenger, Amazon, Pinterest, and Instagram. While most ecommerce platforms offer social media integrations, Shopify is at the forefront as it has exclusive partnerships with companies like Facebook, Instagram, and TikTok to allow in-app purchases.

Entrepreneurs wanting to try a dropshipping model: Shopify connects to hundreds of dropshippers via plug-and-play options found in the Shopify App Store.

Multichannel retailers: Shopify tops our recommended multichannel POS system as it offers a world-class POS and ecommerce system that connect seamlessly for omnichannel sales like buy online, pickup in-store and browse in-store, buy online.

When Shopify Would Not Be a Good Fit

shopify
Brick-and-mortar stores needing an online ordering solution: If you run a brick-and-mortar store and would like to add an online component for pickup or local delivery sales, then Square Online is your best option. It lets you build a full website or a simple one-page site for free.

Restaurants and online food ordering: If you need an online ordering system for your restaurant, Tock to Go is a user-friendly and economical option specifically designed for restaurants. Also, Toast is an all-in-one POS system with integrated online ordering for pickup and delivery.

Enterprise ecommerce businesses looking to save on transaction fees: If you have high-volume sales, you might be losing a lot of money with Shopify’s payment processing fees. You might be better off using BigCommerce, which lets you choose your own payment processor so you can shop around for low rates. BigCommerce offers special low rates for PayPal payment processing, and, unlike Shopify, it does not charge a fee or markup for connecting an outside payment processor.

If selling is not the main focus of your small business site: If you need a small business website, Squarespace is our recommended website builder for a user-friendly, all-in-one solution.

If you need a fully customized website and online store on your own servers: WooCommerce and PrestaShop are better options. These are open-sourced platforms primarily geared toward developers.
If you already have an existing WordPress website and would like to build or add an online store: A WordPress ecommerce plugin, such as WooCommerce, would be a better option.

It has robust features similar to those of Shopify and has the advantage of being as customizable as WordPress.

If you want an ecommerce website and a content website: We recommend Squarespace. Shopify is great for ecommerce, but it’s not as fluid when it comes to maintaining content—the WYSIWYG editor isn’t as user-friendly and powerful as Squarespace’s drag-and-drop page editor.

Shopify Overview

shopify
In the News: Shopify’s Dropshipping App Discontinued

As of May 12, 2022, Oberlo, Shopify’s proprietary dropshipping app, was delisted from the Shopify app store, and the Oberlo app will officially shut down on June 15, 2022.
Shopify merchants can still set up dropshipping through one of the many suitable alternative apps in the Shopify App Store.

Hubspot logo that links to the Hubspot homepage in a new tab.
Shopify is a complete ecommerce platform that lets you build an online store and sell on multiple sales platforms. It is one of the most popular ecommerce site builders on the market, as evidenced by thousands of highly rated Shopify reviews. Its user-friendly interface and scalable features make it one of the best ecommerce solutions for small businesses. Shopify also has a leading point-of-sale (POS) software app, making it a great fit for multichannel sellers.

Visit Shopify

shopify

When to Use Shopify
Shopify is our top pick for the best ecommerce platforms, scoring a 4.68 out of 5 based on our evaluation. We have personally found that Shopify is one of the easiest solutions to use, allowing you to create an online store with a full-blown website and sell on multiple channels. Shopify is also one of the top software that we would personally recommend as retail experts.

Based on our reviews, Shopify is best for:

shopify

Businesses with online sales as a profit driver: Shopify’s website builder, sales tools, and inventory management features are powerful and allow you to scale your business effectively. Shopify is a solution that will grow with your business, and it makes our list of the best POS inventory systems as it can handle large and complex product assortments across multiple channels.

Online stores that would like to sell on social media: Shopify enables you to do business through other platforms such as Facebook, Facebook Messenger, Amazon, Pinterest, and Instagram. While most ecommerce platforms offer social media integrations, Shopify is at the forefront as it has exclusive partnerships with companies like Facebook, Instagram, and TikTok to allow in-app purchases.

Entrepreneurs wanting to try a dropshipping model: Shopify connects to hundreds of dropshippers via plug-and-play options found in the Shopify App Store.
Multichannel retailers:

Shopify tops our recommended multichannel POS system as it offers a world-class POS and ecommerce system that connect seamlessly for omnichannel sales like buy online, pickup in-store and browse in-store, buy online.

Want to learn more about Shopify’s point-of-sale system? Read our Shopify POS review.

When Shopify Would Not Be a Good Fit

Shopify Review
Brick-and-mortar stores needing an online ordering solution: If you run a brick-and-mortar store and would like to add an online component for pickup or local delivery sales, then Square Online is your best option. It lets you build a full website or a simple one-page site for free.

Restaurants and online food ordering: If you need an online ordering system for your restaurant, Tock to Go is a user-friendly and economical option specifically designed for restaurants. Also, Toast is an all-in-one POS system with integrated online ordering for pickup and delivery.

Enterprise ecommerce businesses looking to save on transaction fees: If you have high-volume sales, you might be losing a lot of money with Shopify’s payment processing fees.
You might be better off using BigCommerce, which lets you choose your own payment processor so you can shop around for low rates.
BigCommerce offers special low rates for PayPal payment processing, and, unlike Shopify, it does not charge a fee or markup for connecting an outside payment processor.

If selling is not the main focus of your small business site: If you need a small business website, Squarespace is our recommended website builder for a user-friendly, all-in-one solution.
If you need a fully customized website and online store on your own servers: WooCommerce and PrestaShop are better options.

These are open-sourced platforms primarily geared toward developers.
If you already have an existing WordPress website and would like to build or add an online store:

A WordPress ecommerce plugin, such as WooCommerce, would be a better option. It has robust features similar to those of Shopify and has the advantage of being as customizable as WordPress.

If you want an ecommerce website and a content website: We recommend Squarespace. Shopify is great for ecommerce, but it’s not as fluid when it comes to maintaining content—the WYSIWYG editor isn’t as user-friendly and powerful as Squarespace’s drag-and-drop page editor.

Looking for something different? Read our guide to the best ecommerce platforms for small businesses to find a service or software that’s right for your business.

In the News: Shopify’s Dropshipping App Discontinued

shopify

As of May 12, 2022, Oberlo, Shopify’s proprietary dropshipping app, was delisted from the Shopify app store, and the Oberlo app will officially shut down on June 15, 2022.
Shopify merchants can still set up dropshipping through one of the many suitable alternative apps in the Shopify App Store.

Shopify Store Examples

Shopify Review

We looked for retail stores that use Shopify’s platform to give you an idea of how you can utilize it as your whole site, a store extension, or as part of your social media cha

Package Free sells beauty and household items that come package-free, drawing inspiration from its founder Lauren Singer’s mission to create less wasteful consumer behaviors. Its product pages utilize product reviews, social media share buttons, and product variants.

Allbirds

Allbirds is a footwear company that offers products from threads made from wool and eucalyptus, simple designs, and packaging made from 90% post-consumer recycled cardboard. Aside from its online store, it uses Shopify to sell on its Facebook page.

Simply Quinoa’s website uses Squarespace, as it has more content, but it uses Shopify for its shop. The design transition and integration are seamless. Its product page features related products, an image gallery, product reviews, and social media share buttons.

Shopify Pricing

Shopify Review

Shopify pricing plans come in four tiers, with all plans providing unlimited and free website bandwidth and a “Buy Button” that you can add to your social media channels. All subscriptions also come with the following features:

  • Unlimited products
  • Sell in 133 currencies
  • Shopify POS
  • Gift cards
  • Online sales channels
  • Manual order creation
  • Discount codes (i.e., welcome codes for new customers or exclusive discounts to your social media followers)
  • Customer support (24/7 live chat and phone support in English; 24/7 email support in multiple languages)
    Shopify Pricing Plans

Shopify collects sales taxes in certain states where it is required by law. The prices stated here do not reflect such taxes. The provider also offers a 10% discount on annual plans and a 20% discount on biennial plans (lump-sum payment).

Shopify Lite is startup-friendly and ideal for sellers who want to: 1) add products to their existing blog or standard website; and 2) sell on Facebook or in-person using a mobile device. It also allows you to send invoices and accept online payments, but it does not let you build an online store. Basic Shopify, meanwhile, lets you build your own online store, market your website with its blogging functionality, and sell on other channels (e.g., Amazon, Facebook, and Pinterest).

The Shopify plan includes all of the features in Basic, plus advanced capabilities—like cart recovery, gift cards, and expanded reporting capabilities. With this plan, sellers who use Shopify Payments to process credit cards pay a lower processing fee; if you sell more than $25,000 per month, this package may be for you.

On the other hand, Advanced Shopify is designed for high-volume sellers who use all of the capabilities of the Shopify plan but still need additional features—such as real-time shipping rates and customizable reporting. If you sell more than $110,000 per month, this plan is most ideal.

As your business grows and your needs go beyond what’s offered in Advanced Shopify, you can contact the provider for a customized ecommerce package through Shopify Plus, the company’s enterprise solution. This starts at $2,000 per month and includes custom discounted processing fees.

Shopify Features

 

Shopify maShopify Reviewkes it easy for you to start building your online store by offering a 14-day free trial. Signing up is an easy process, with Shopify only asking for an email address and store name. You are then taken to a step-by-step guide for setting up your store.

Shopify Ease of Use

  • Intuitive user interface
  • Community forum
  • Help center and knowledgebase
  • Webinars, e-books, short courses, and how-to videos are available through Shopify Compass
  • Shopify experts (approved ecommerce designers, developers, and marketers) are available for an added fee
  • Free stock photos and business tools such as logo and slogan maker, business name and domain name
  • generator, gift certificate template, and more
  • API documentation for developers
  • 24/7 phone, live chat, and email support
  • Shopify is one of the most user-friendly ecommerce platforms. You can easily access every feature from each
  • interface window, and all the tools are easily learned and used. Designing and arranging store elements is now
  • easier with OS 2.0. If you have any trouble with Shopify’s features, there’s a wealth of help options including
  • video tutorials, articles, a forum, and 24/7 support.

Shopify provides helpful beginner guides and extensive documentation. Its help page tries to resolve your problem with how-to articles and tips before handing you over to support staff. One of Shopify’s biggest advantages is having a 24/7 support team to assist your concerns



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