G-Star RAW – A Denim Brand for the Modern Individual

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G-Star RAW is a Dutch denim brand known for its raw, untreated denim and its military-inspired designs. Founded in 1989, G-Star has become one of the most popular denim brands in the world.

About G-Star

G-Star’s philosophy is based on the idea that denim is a living material that should be treated with respect. The brand’s raw denim is not washed or treated, which gives it a unique and authentic look. G-Star is also committed to using sustainable practices in its manufacturing processes.

G-Star RAW is a Dutch designer clothing company founded in Amsterdam in 1989 by Jos van Tilburg. The brand is known for its raw, untreated denim jeans, which are often inspired by military clothing. G-Star RAW is also committed to sustainability and ethical fashion.

Key characteristics of G-Star RAW:

  • Raw, untreated denim: G-Star RAW is known for its raw, untreated denim, which retains its original character and texture. This approach to denim design is what sets the brand apart from others.
  • Military inspiration: G-Star RAW draws inspiration from military clothing, which is reflected in its utilitarian details and rugged construction. This gives the brand’s denim a unique and edgy look.
  • Sustainability and ethical fashion: G-Star RAW is committed to sustainability and ethical fashion. The brand has implemented various initiatives to reduce its environmental impact, such as water conservation, energy efficiency, and the use of recycled materials. G-Star RAW is also a member of the Better Cotton Initiative (BCI), ensuring that its cotton is sourced sustainably.

G-Star RAW is a global brand with a loyal following. The brand is known for its high-quality denim and its unique style. G-Star RAW is also committed to sustainability and ethical fashion, which makes it a popular choice among environmentally conscious consumers.


G-Star offers a wide variety of denim products for men and women, including jeans, jackets, shirts, and accessories. The brand is also known for its innovative designs, such as its 3D denim and its use of special washes and treatments.

  • Denim Excellence:

G-Star is renowned for its exceptional denim craftsmanship. From raw and untreated denim to advanced washes, our jeans are a testament to the artistry of denim design.

  • Apparel Beyond Denim:

While denim is our forte, our product range extends to a variety of apparel. Explore our collection of jackets, tops, and accessories that showcase the same dedication to quality and innovation.

  • Sustainable Fashion:

We are committed to sustainability. Discover our RAW for the Oceans collection, utilizing recycled ocean plastic, and our commitment to producing sustainable and eco-friendly fashion.

Deals & Discounts

G-Star offers a number of ways to save money on your purchases. The brand has a regular sale section, as well as a number of promotional codes that you can use at checkout. You can also sign up for the G-Star email list to receive exclusive offers and discounts.

Seasonal Sales:

G-Star RAW often hosts seasonal sales, including end-of-season clearance events. During these sales, customers can enjoy significant discounts on a wide range of products, making it an ideal time to update their wardrobe.

Flash Sales:

Keep an eye out for flash sales, which are limited-time promotions offering substantial discounts on selected items. These sales usually occur for a brief period, encouraging customers to act quickly to secure the best deals.

Newsletter Subscriptions:

Subscribing to the G-Star RAW newsletter can be a savvy way to stay informed about exclusive deals and discounts. Many brands offer special promotions or early access to sales for their newsletter subscribers, giving them a competitive edge in securing popular items.

Holiday and Special Occasion Promotions:

G-Star RAW often runs promotions tied to holidays and special occasions. Whether it’s Black Friday, Cyber Monday, or other festive events, customers can expect to find enticing deals during these periods.
Student Discounts:

Some retailers, including G-Star RAW, occasionally offer student discounts. Students can take advantage of these special promotions by verifying their student status through designated platforms.

Bundle Deals:

G-Star RAW may introduce bundle deals, where customers can purchase sets or combinations of items at a discounted price. This is a great way to save on coordinating pieces or to try out different styles.

Exclusive Online Offers:

Shopping online can sometimes unlock exclusive offers that may not be available in physical stores. Online promotions may include discounts, free shipping, or additional perks for digital purchases.

Membership Programs:

Some brands offer membership programs or loyalty rewards that provide members with exclusive discounts, early access to sales, or special promotions. Customers can check if G-Star RAW has any membership or loyalty programs.

Clearance and Outlet Sections:

The clearance or outlet sections on the G-Star RAW website can be treasure troves for discounted items. Customers can explore these sections to find quality products at reduced prices.

Shipping & Returns Policy of G-Star RAW

G-Star offers free shipping on all orders over €50. The brand also offers a generous returns policy, so you can shop with confidence.

Shipping Policy:

International Shipping:

G-Star RAW offers international shipping, allowing customers worldwide to enjoy our products. During the checkout process, customers can select their country for accurate shipping information.

Delivery Time:

The delivery time may vary depending on the destination. G-Star strives to process and dispatch orders promptly, and customers can track their orders using the provided tracking information.

Shipping Costs:

Shipping costs are calculated based on the destination and the chosen shipping method. The total shipping cost will be displayed during the checkout process before the order is confirmed.

Shipping Methods:

G-Star RAW typically offers various shipping methods, including standard and express options. The availability of these options may vary depending on the destination.

Order Tracking:

Once an order is shipped, customers will receive tracking information via email. This allows them to monitor the progress of their shipment and estimate the delivery date.
Returns Policy:

Return Eligibility:

G-Star RAW aims to ensure customer satisfaction. Products can be returned within a specified period if they meet the conditions outlined in the returns policy.

Initiating a Return:

To initiate a return, customers can follow the instructions provided on the G-Star RAW website. This typically involves logging into their account, locating the order, and selecting the items they wish to return.

Return Guidelines:

Items must be returned in their original condition, with all tags and labels attached. G-Star reserves the right to reject returns that do not meet these criteria.

Return Shipping:

The cost of return shipping is usually the responsibility of the customer unless the return is due to an error on the part of G-Star RAW. The returns policy provides details on how to proceed with the return shipment.

Refund Process:

Upon receiving and inspecting the returned items, G-Star RAW processes refunds promptly. The refund is typically issued using the original payment method, and customers are notified via email once the process is complete.


G-Star RAW may offer exchanges for certain items. Customers can check the returns policy for information on whether their specific order is eligible for an exchange.

Pros & Cons


  • High-quality denim
  • Unique and authentic designs
  • Sustainable practices
  • Wide variety of products
  • Competitive prices


  • Raw denim can be stiff and uncomfortable at first
  • Some products may be expensive


G-Star RAW stands out as a top Dutch denim brand, renowned for its boundary-pushing, top-notch denim creations and strong dedication to eco-friendliness. Established in 1989, the brand has disrupted the denim scene by embracing the pure, untreated essence of the fabric and imbuing each design with a distinctive military flair. A worldwide fan base has flocked to G-Star RAW, drawn to its authentic and pioneering approach to sustainable fashion practices. For those seeking top-notch, fashionable denim, look no further than G-Star. This brand’s unwavering commitment to sustainability and inventive designs have secured its position as a leader in the denim industry.

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