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Brief About Shopify
Shopify, one of the most well-liked e-commerce platforms worldwide—and the most well-liked in the English-speaking world—is simple to set up and operate. The platform appeals to organizations of all sizes because to its inherent capabilities and the more than 3,500 add-on applications created for it. Although everyone has to be aware of their monthly charge when they add additional services to it, small companies particularly benefit from not having to pay for items they don’t use.
We’ll only be concentrating on the middle three of Shopify’s five service tiers. For those of you who already have a website constructed but simply want a means of accepting payments, Shopify Lite is a more affordable option. Shopify Plus, the top of their services, is for businesses who are so big that investing $2,000 per month on their e-commerce platform is worthwhile.
Shopify Standard Plan Costs $29/mo
Unlimited products, a website with an SSL certificate, coupon codes, abandoned cart recovery, shipping label printing, shipping discounts (depending on location), POS for physical locations, Shopify Payments with fraud analysis at 2.9% + 30 cents per online transaction, and 24/7 support are all included for up to 2 users and 4 locations. You will be charged a flat 2% fee on all transactions if you decide to use a third-party payment processor other than Shopify.
Set Up Your Store Effortlessly
Shopify was created as a method for companies who wouldn’t otherwise have the resources to do it to rapidly and simply implement an e-commerce backend. Resources include time and IT skills as well as money and infrastructure, which are often not things small retail businesses invest on. If they were successful in making e-commerce accessible to the average person, it should be evident from the fact that Shopify is still in business 14 years after its inception.
The integrated CMS of Shopify is yet another fantastic feature. The Shopify Theme Store offers 63 paid themes in addition to the nine free themes that are currently offered. Their themes are all designed to function on desktop and mobile devices. You may also check at third-party marketplaces, such as this one, which has more than 1,100 themes created by freelance designers. There is no need to be concerned that your website will seem as if it was created using a cookie-cutter template since each theme may be customized to some extent.
The Best Features of Shopify
Shopify Shipment – This function is only accessible when the shipping origin is in the United States or Canada, but if we’re talking about usability, we can’t ignore it. Major shipping companies including the US Postal Service, Canada Post, UPS, and DHL Express provide labels for sale and printing, as well as shipping savings.
Manual ordering – This provides you the freedom to place orders on your clients’ behalf, issue invoices, and handle payments in that manner. Even if it’s not a feature that must be used or else, it’s useful since it provides you additional opportunities to win over clients.
Unlimited Things – Limiting the quantity of products you may sell, as some shopping cart systems do, defeats the purpose of e-commerce, which is to liberate you from the restrictions of the physical retail sector.
But really, how many goods can a tiny business manage? There is only so much physical storage space for things you can manage to keep track of, even if you drop ship.
SEO Best Practices – Shopify’s themes and templates conform to the practices that make your website Google-friendly. Without your knowledge, a sitemap is automatically created, alt text for photos is added, H1 and H2 headers are created, and more.
Multichannel Sales – As was already said, if you wished to expand your company into the real world, Shopify offers an optional POS for IRL installations. Additionally, it will be compatible with other third-party POS programs, online shops like eBay and Amazon, social media networks like Facebook, and Pinterest.
Create and manage email marketing campaigns directly from Shopify using their email service.
We briefly touched on blogs in the part before, but we didn’t want you to skip over it if you went straight to the features section. A visual editor is part of the CMS of Shopify, which connects your content marketing to your sales platform.
Shopify Balance hasn’t officially been released yet, but it’s important to mention since the formal announcement was made. A bank account is created for companies utilizing the platform using the new Shopify Balance functionality.
Mobile App – With the Shopify Mobile App, management duties may easily be completed while on the move. Among the services offered are order fulfillment, customer service, inventory management, and a mobile dashboard.
24/7 Assistance — Your online shop is open 24/7, and Shopify’s assistance is available via phone, email, and live chat.
Shopify’s marketplace, which has over 3,500 distinct applications that link with it, is another key selling feature. Normally, we would include all of the available integrations and add-ons in this area, but that is just not feasible in this case.
There is an app for that, which is a crucial concept to grasp. The software you’re searching for is out there, and it covers everything from high-ticket products like CRM, Social Proof, and Loyalty (to name a few categories) to more specialized things like interacting with suppliers for dropshipping.
You undoubtedly already know how we feel about Shopify and are aware of everything that it is capable of if you’ve read our review from beginning to end. What motivates you to read this then? Just use the trial version to give it a quick test drive. The obvious advice is to do that. You are free to leave at any time, but the author of this review is legally required to write a conclusion.
For those of you who just glanced, here’s the quick rundown: Since it has been in operation for over fifteen years, Shopify has always been top-notch software. The platform expanded throughout time, gaining new functions, partnerships, services, and corporate acquisitions. There aren’t any examples of the corporation making terrible decisions or pursuing questionable ideas if you go through the company’s history on its Wikipedia page. Every step they’ve taken to expand has been aimed towards bettering their offerings and user experience.
There are five service tiers in Shopify. Businesses that already have websites but simply want a mechanism to take payments are the target market for Shopify Lite. Large companies who can afford to invest $2,000 a month on their e-commerce platform are the target audience for Shopify Plus. Shopify Basic ($29 per month), Shopify ($79 per month), and Advanced Shopify ($299 per month) are available for smaller and medium-sized organizations. If you want to pay for a year in advance, discounts are also offered for these programs.