Gone are the days, when people were least bothered about wearing stylish clothes and flaunting a unique fashion statement in public or at a party. In the last couple of decades, fashion has evolved like never before. The dressing sense has become an important aspect of one’s personality. Every year, the new trends, fabrics, and designs become viral all across the world to set new benchmarks. With the arrival of the online world, it takes a few minutes to reveal a new design, collection, and trend through the help of fashion influencers. Fashion brands play a huge role in bringing out a new trend, design, or concept. One of the fashion brands that has been quite consistent in making stylish, upbeat, and trendy clothes for both sexes is Mango. Since 1984, the brand has been offering upbeat, trendy, and comfortable clothing for men, women, and kids. Most of it’s clothing collection is inspired by the Mediterranean style to offer something unique to the fashionistas.
About the brand
Mango is known for an exclusive range of glamorous dresses, outerwear, innerwear, sportswear, accessories, and many more for all age groups and sexes. The brand was founded in 1984 by Isak Andic. It’s Mediterranean style of clothing is quite popular among millennials. The brand believes in sustainable clothing and recycling materials to save the planet. The brand’s headquarter is in Barcelona and serves almost in every country.
With over 16000 employees working all across the world, the brand leaves no stone unturned to serve it’s customers without creating any communication gap. It has around 2700 stores in 110 nations in the world. The brand has an online store where one can easily get a hands-on it’s premium collection.
What’s popular online?
While searching for Mango products online, the most searched and popular products are:
- Women dresses
- Skirts and tops
- Jackets, coats, and suits
- Trousers, denim jeans, and jeggings
The brand largely designs for the youth to give them a versatile range of clothing pieces to flaunt a unique statement. Without compromising on quality, the brand offers products at highly competitive rates. It largely offers 4 lines of products:
- Women: Here, the brand offers almost every popular clothing piece, including coats, jackets, cardigans, sweaters, shirts, tees, trousers, bikinis, swimwear, sportswear, lingerie, pyjamas, jeans, etc. The best part is the brand also offers a collection for plus sizes starting from size 48. Women can also shop by the collections, including weddings, parties, official, sports, maternity, knitwear, etc. Along with that, the brand also offers prominent accessories, including jewelry, bags, wallets, watches, shoes, sunglasses, hats, belts, etc.
- Men: In men’s collection, the brand offers coats, jackets, waistcoats, cardigans, sweaters, trousers, jeans, trench coats, overshirts, blazers, tees, swimwear, sportswear, underwear, and shirts. There is also a separate category for tailored clothes and collections. In the collections, men can find out Improved, Performance, Online Exclusive, Sports collections, Sneakers collections, and Total Look. When it comes to accessories then men can find shoes, backpacks, bags, wallets, hats, gloves, bowties, belts, rings, sunglasses, etc.
- Kids: In the kids collection, Mango offers a versatile range of products starting from 0 to 14 years for both sexes. Broadly, the brand offers newborn, baby, boys, and girls collections. However, the accessories are available only for the boys and girls category. One can browse through a rich collection of clothing products for kids, including sweaters, cardigans, tees, shirts, trousers, jeans, jackets, jumpsuits, leggings, joggers, swimwear, innerwear, etc. In the accessories section, the brand offers scarves, hats, backpacks, jewelry, bags, etc.
- Teen: In this line, the brand offers clothes and accessories as per the height. For a teen girl, the range starts from 140cm to 172cm, whereas for a teen boy the range starts from 152cm to 180cm.
What Made It Successful?
Today, the brand is one of the leading fashion retailers in the world with a presence in 110 countries. There are many reasons behind it’s success story. Some of the prominent ones are:
- Unique concept: The brand offers original designs without compromising the quality and the brand’s vision to offer sustainable and fashionable products.
- Affordable fashion: The brand offers affordable clothing products without causing a dent in customers’ pockets. It is one of the prominent reasons behind it’s popularity.
- Effective and timely fashion ideas: The brand leaves no stone unturned to bring the best fashion ideas to create stunning products for it’s offline/online stores. The creative team constantly reads customers’ demands and new trends to bring the best collection.
- Sustainable fashion: Mango is known for it’s organic and sustainable fashion. The brand has taken a pledge to make clothes from sustainable fabrics under it’s Take Action program.
Currently, the brand offers up to 50% off on all it’s products at it’s an online store. The sale is applicable to men, women, kids, and teen products and accessories. The entire collection is on sale and customers can find out some of the exciting products. There is also a free shipping offer on orders over $100 along with free returns. The best part is that the returns are valid till 60 days from the date of order.
Why do customers love Mango?
The brand is known for it’s season-based collections for both formal and informal occasions without any gender inequality. The high street fashion brand offers all types of prints and designs at competitive rates without compromising the quality. And, with it’s presence in 110 countries and online, shoppers find it easy to get access to it’s latest collections.